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This web page states the following, "Welcome to the ACT Fly Fishers." We saw that the web site also stated " The ACT Fly Fishers was founded in 1978 by a group of enthusiasts to cater for the specific needs and interests of fly fishers in the ACT and surrounding region." It also said " By increasing knowledge of the many and diverse aspects of fly-fishing, the club aims to enhance its members enjoyment of their sport. The types of activities and benefits offered by the club include. Meetings twice a month, with speakers or tuition. Freshwater and saltwater fly fishing information." The header had fly fishing as the highest ranking optimized keyword. It is followed by fishing australia, act fly fishing, and act fly fishing club which isn't as ranked as highly as fly fishing. The next words actflyfishers.org.au uses is flyfishing. act flyfishing was included and might not be understood by search parsers.